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YouTube - U2 webcast

Brief:

Big Briefs were asked to consult on Whizz Kid Entertainment's behalf liaising between Google (YouTube), U2 / Principle Management, Universal Records (Mercury), and the WKE TV / DVD production teams to deliver a truly historic live concert live from the RoseBowl in Pasadena, CA on October 25th 2009. This historic concert was the first time that both the band and YouTube had streamed an entire live concert online, not to mention a landmark moment for live digital music and appointment-to-view mass social entertainment.

How:

We worked between all parties on behalf of WKE to advise, consult and be the 'digital eyes and ears' for this landmark, history-making social TV project with some incredible results.

Results:

UNPRECEDENTED VIEWERSHIP & PRESS
  • 10MM total streams; the largest streaming event in YouTube's history
  • 6.9MM channel views (+415% growth vs. pre-event)
  • Google press conference and blog update generated overwhelming buzz for the event
GLOBAL APPEAL AND INNOVATION
  • Viewable across the entire globe
  • New interactive Twitter gadget allowed users to have real-time conversation during the show
  • 55k tweets including #U2webcast
  • 3 of top 10 top trending topics on Twitter during live stream
YouTube's broadcast of U2's live Rose Bowl concert generated record viewership, significant PR, and solid community response.

Press Coverage Highlights

LaTimeblogs.latimes.com reports: "This marks the first time that YouTube is streaming a full length concert live."
L.A. Times "U2 to live stream Sunday's Rose Bowl Concert"
"Not one of the 95,000 or so people descending upon Pasadena this Sunday for U2's 360 gig at the Rose Bowl? The band has thought of you too."
Billboard.com "U2 Teams With YouTube for Live Concert Broadcast"
"U2 and YouTube have teamed up to broadcast a live stream of the band's Los Angeles concert this weekend via its YouTube channel."
Wired "YouTube to Play Free Concert on YouTube"
"When U2 takes the stage in the Pasadena Rose Bowl Stadium this Sunday, fans ...will be able to watch the whole show, live and for free, on YouTube - the first time the website has ever broadcast a complete concert live.
Reuters "U2 to stream entire concert live on YouTube"
"Sunday's show at the Rose Bowl in California is already a sellout, with an audience of 96,000 expected, and U2 said it would be the first time for such a large show to be streamed live."
NewTeeVee.com "Where To Watch U2 Live on YouTube"
MTV.com "U2 Take Over The Rose Bowl And The Internet"
"It was an unprecedented event for both the band and the video hosting site, and it allowed millions of people on all seven continents to watch the show live."
Over 3,100 articles published on the U2 Live Stream event.
 
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