Our favourite pieces of work

Samsung Galaxy Sessions - crowdsourced social exclusive gigs and content production

Brief:

As part of a major media product push, Big Briefs were commissioned to produce the very first Samsung Galaxy Sessions for the launch of the Ace smartphone.

How:

Big Briefs created and produced an exclusive show for the launch of the new Samsung Galaxy Ace smartphone with two hot emerging acts Little Comets and Giant Steps. Big Briefs also advised on legal clearance and artist agreements between labels.

Big Briefs was responsible for producing, filming, recording, editing the Session, and delivering the encoded Sessions which were seeded online and through social. The Sessions included multiple music (video and audio) tracks performed by the artists, plus exclusive interview.

Results:

Massive social spike and demographic audience awareness from the campaign.

Check out the official Samsung website
http://www.samsung.com
 
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