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PlayStation - SingStar consultancy


Big Briefs were was asked to consult on and generate content for SingStar for the web / in game environment as well as some general advice on social media partnerships.


We created specific regular editorial to run on site. We also advised on integrating the PlayStation SingStar brand into social media and via various digital partnerships.


Content was ingested into the official web platform and pushed to the in-game environment, creating a smoother all round customer experience, and improved user feedback on the platform.

Check out the official PlayStation website
Check out the official SingStar website
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