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PlayStation - SingStar consultancy

Brief:

Big Briefs were was asked to consult on and generate content for SingStar for the web / in game environment as well as some general advice on social media partnerships.

How:

We created specific regular editorial to run on site. We also advised on integrating the PlayStation SingStar brand into social media and via various digital partnerships.

Results:

Content was ingested into the official web platform and pushed to the in-game environment, creating a smoother all round customer experience, and improved user feedback on the platform.

Check out the official PlayStation website
http://www.playstation.com
Check out the official SingStar website
http://www.singstar.com
 
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