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AOL - Sessions

Brief:

Big Briefs were commissioned to consult to produce an overarching AOL Music Sessions strategy for 2010 against a set timeline, and in addition produce and deliver the first set of Sessions in 5 years running on the UK AOL portal.

How:

Big Briefs liased with senior staff at AOL to prepare and deliver a strategy document for the reinstatement of AOL Sessions in the UK. Subsequent to that, Big Briefs curated and produced an exclusive show with The Courteeners, Turin Brakes plus a magical special set from Tom Baxter and and Charlie Winston performing together for the first time ever. Big Briefs also advised on legal clearance and artist agreements between labels.

Big Briefs was responsible for producing, filming, recording, editing the Session, and delivering the encoded Sessions to the broadcaster. The Sessions included multiple music (video and audio) tracks performed by the artists, plus exclusive interview.

Results:

A notable spike in Sessions traffic, the glorious return of AOL to the music Sessions scene.


More from the AOL website here
More from the AOL Sessions platform here.

Please contact dave@big-briefs.com to find out more or request more information on content of this type. Alternatively please get in touch through our contact page.
 
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